Pete the Beak - Tucson Water's Mascot

In 1976, Tucson Water asked its customers to "Beat the Peak" each summer. Residents responded by using water more efficiently, allowing Tucson Water to keep critical groundwater wells shut down during months of very high demand.

Through Pete the Beak, its mascot and spokesduck, the Beat the Peak program led to awareness of the importance of water efficiency year-round. Pete has never gone out of style and he asks everyone to continue to be water-wise. Pete's materials are still popular with kids and adults, and he attends many events upon request.
Request Pete the Beak for your community or educational event.

Below are links to the Pete the Beak Activity Books that have been published throughout the years. The pages will open in separate windows.

Pete the Beak wants you to know the other fun ways to learn about water conservation. Check out some of his favorite web pages.